@Krishna De ( http;//twitter.com/krishnaDe )retweeted a link about Three things Google is up to while we focus on Google Plus http://goo.gl/K9eeN < an important post by @SteveRubel in Adage
The thing that came to my mind was about the reference to companies needing 'real people' to represent them. The larger the company the more difficult, maybe undesirable, and possibly false, is the idea of having a single 'real person' representing the 'brand'. G+'s lack of brand support at the moment highlights the difference wants of the people behind the brand and the brand itself.
Many geeks 'are' the brand and this may be an opportunity for the micro-businesses to have a higher profile than larger ones, the question is how to make the most of chance.